If you are starting a business and want to take a next step in ensuring a strong online presence, you will undoubtedly need to locate a website builder. It is crucial to find a website builder that fits your business in order to promote your brand.
In this article, we will take a glimpse at the usefulness of website builders but our area of focus will mainly be on the considerations we should bare in mind when picking a website builder.
Let’s dive in now!
1. What is a website builder?
First of all, do you know what a website builder is? A website builder is a useful platform that easily enables you to set up your own website. A Website builder helps anyone, even those with no software background knowledge in establishing their websites in order to ensure their business online presence. In other words, a website builder is a program, or tool, that helps you build a website.
There are two types of website builders; Offline website builder and online website builder. Let’s take a simple look at them!
Offline website builders:
Offline web builders appear in the form of software that you simply download and instantly set up on your computer. You actually build your website and store your files on your PC. By the time your website is ready, you simply upload all the files from your website to a web hosting server.
Online website builders:
Online website builders are web-based and can be operates on the provider’s service. You don’t necessarily have to download or install the required software on your computer – all you need is a web browser (i.e. Chrome, Firefox or Internet Explorer) and an Internet connection. This allows an easy way to get to work on your website from anywhere and on any device. Another advantage is that the website builder includes web hosting services, so you don’t need to separately acquire and/or setup it. A lot of online website builders are intended for people with limited or absolutely no coding experience.
2. How a website builder works?
How a website builder functions is such a peasy easy lemon squeezy. A website builder works basically like this:
You firstly will pick a template that matches your requirements from website builder’s library. Secondly, you will modify the template via a single tap and add to it any of your images, videos or content in order to personalize your website. You just finally publish it. If you have no clue about the platforms used as website builders here is a glimpse of a short list of top famous website builders:
Using a website builder is not that quite tough. Yet, there are some consideration you should be aware of when you are about to create your website using a website builder. We tried to gather all possible considerations and here is the list. Here we dive in again!
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3. Main Considerations for picking your website builder:
Domain and branding
It is a must that your website should have a unique domain. A domain refers simply to the address of your own website. You want your domain, that the URL to be unique and memorable, you will need make sure that your website designer will takes this into account and will not force you to use an extension of its URL. The domain should be unique ad appealing
You are required to have your own content. This may seem quite simple, but this is because some platforms actually are in control of your data. Just as you use Facebook, it has an absolute control over what lies on your profile or page. A website reflects your own word, so make certain whatever content you include belongs to you and is monitored only by you!
Design templates are available. Some website designers suggest stunning templates that are up-to-date both in terms of appearance and usability. Some seem to appear to have been created a decade-old, or even worse. This is because you have been coded without the help of a graphic designer and by a developer. Make sure that the manufacturer you have picked has plenty of models for you to choose from and try them out.
Ease of use
Websites must be well maintained and be used as living documents. This requires them to be easy to use and have a user-friendly and flexible style for editing. With strong web designers, it will be as easy to quickly add and update content as it is to work within a Word file. Don’t miss out on looking at the different content options of your favorite builder and ensure that they offer you a tool that you are at ease with.
Lead generation opportunities
A great website will lead to positive results being generated for its owners. In many cases, this means generating leads. Not all web designers make this easier, so keep in mind the software and its ability to quickly build, edit or customize registration forms.
Search Engine Optimization
You undoubtedly need a smart SEO plan for your website in order to be ranked and generate search engine traffic. Make sure you have really strong SEO features as part of the basic software or that it provides you with the chance to add more features via an extension. You should be able to create URLs, headers, meta-titles, meta-descriptions, alternative text, and XML sitemaps and have appropriate robot.txt file options
In many cases, the templates currently available on the web will not be a suitable fit for your website. You may also need to slightly adjust the colors or layout. Check your website software options and verify that you have the ability to edit the design and layout to match your requirements.
Multimedia is the new trend. People rely on written content, videos, images and sound files. Thus, High-quality software offers them all this and enables you to add these files effortlessly.
Mobile reactivity, Google will move to a first mobile index as it sees more searches on mobile devices than on desktops. In this regard, you need to make sure your website is ready for this new world of mobile and voice search. Not ALL web creators will do this as well, so make sure you get your favorite software on your phone before you start building your site.
Speed and high performance
Since mobile is a highly functional device, speed and performance will be too. Your website needs to load quickly and not gobble up a ton of mobile data.
Visitor Analysis and Tracking
Data is a critical part of marketing. A skilled website designer will enable you to easily incorporate Google Analytics code to your website. Do not allow any software that lacks this ability. Google Analytics is completely freeware and is intended to be accessed by any website owner.
The price of website builders and hosted website software ranges in cost from $5 to $100 USD per month. Be aware of your full cost base by carefully examining all options.
Import and export options
Make sure your builder allows you to easily convert your content if necessary. This will greatly help with editing and updating.
At a certain time, you will require some technical support. After all, we are talking about software, and software can be hard to use at times. Refer to the technical support options of the software and/or host and make absolutely certain that someone will assist you if you require it.